We Love Entertainment to Be Presented as a Comprehensive Creative Ecosystem at Content Americas

We Love Entertainment (WLE) kicked off 2026 by holding a seminar/workshop at the Intercontinental Hotel in Doral, Miami, attended by 60 people working across the group’s four brands: We Love Entertainment, the Yo Vivo en el Amor Foundation, the FAST channel Fama+ Plus, and the most recently created unit, WeLo Brands, which launched last year. Also invited were Guadalupe D’Agostino, part of the international distribution team and head of the Fama Plus channel; Kiara Chiarastachiotti, director of the Yo Vivo en el Amor Foundation; and Alfredo Hueck, director of the English-language series Babu, which begins filming in Miami on Saturday the 17th.

Carlos Mesber, CEO of We Love Entertainment: “We believe that when there is purpose, harmony, and clarity, results follow.”

Carlos Mesber, CEO of We Love Entertainment, told PRODU that the company’s priorities for 2026 are focused on sustainable and strategic growth. “We want to consolidate our core brands, scale new franchises, strengthen our FAST channel, and expand internationally with higher-impact projects. At the same time, we continue to prioritize something fundamental for us: alignment between the company’s mission and that of every person on the team. We firmly believe that when there is purpose, harmony, and clarity, results follow,” he explained.

A COMPREHENSIVE CREATIVE ECOSYSTEM

Within the framework of Content Americas, We Love Entertainment will be presented as a comprehensive creative ecosystem, “with strong daily franchises, new formats ready to scale, and a clear international vocation,” Mesber noted.

He mentioned that the company’s portfolio includes established brands such as ¡Siéntese Quien Pueda! and Desiguales, as well as new projects like ¿Quién Manda En La Cocina? and ¡Siéntese Quien Pueda! El Reality.

Logos of the four We Love Entertainment brands

The company also has a scripted and film pipeline, including an English-language series and an international feature film in Spain, in addition to its bet on the FAST channel Fama Plus.

“Our objectives at the event are clear: to close strategic partnerships, open new distribution windows in U.S. Hispanic and Latin American markets, drive international co-productions, and continue positioning WLE as a company that not only entertains, but also emotionally connects with audiences,” said Mesber.

EXPANSION AND STRATEGIC CLARITY

Mesber noted that the company is experiencing a period of expansion and strategic clarity. “We have clearly defined our direction for 2026, expanded our content slate, strengthened international partnerships, and launched new initiatives such as our FAST channel,” he said.

He added that they continue to integrate social impact and emotional well-being as part of their identity, “convinced that the future of entertainment lies in connecting, inspiring, and transforming—not just in generating audiences—through our Yo Vivo en el Amor Foundation.”

Guadalupe D’Agostino, in charge of international distribution and the Fama Plus channel

TRENDS IMPACTING THE INDUSTRY

Mesber was asked which trends he sees impacting the Hispanic content industry and how. He said that from We Love Entertainment’s perspective, there are “three major transformative forces.”

The first is the rise of micro-dramas and vertical formats, which are changing the way stories are told and how younger audiences are engaged. “This forces us to think about IPs that are conceived as multiplatform from day one,” he noted.

Second is the consolidation of major media groups, “which is increasing the value of proven brands and catalogs that can live across multiple windows. Today more than ever, having recognizable franchises is key,” he said.

Third, he pointed to the continued growth of YouTube as a primary platform for in-home consumption, “which reinforces the importance of strong digital strategies, always-on content, and a direct relationship with the audience.”

DAILY ENTERTAINMENT, CULTURALLY ROOTED REALITY SHOWS, AND PURPOSE-DRIVEN SCRIPTED CONTENT

Mesber believes that demand will continue to grow for daily entertainment with a strong identity, as well as formats that blend information, emotion, debate, and closeness with the audience.

He said that culturally rooted reality shows, cooking content with storytelling, and formats that allow audience participation “will play a major role.”

In scripted content, they see “a clear opportunity in purpose-driven, emotionally powerful stories with international potential that can travel well across markets,” he concluded.