Women’s Football on the Global Stage: Founders and World Sevens Football Lead the Social Narrative

Founders Agency partnered with World Sevens Football (W7F) for its third global tournament last weekend in London, leading the social strategy, content creation, creative direction, and real-time coverage for one of the fastest-growing tournaments in women’s sports.

The vision behind World Sevens Football is centered on advancing the women’s game by creating a platform where elite athletes can showcase their talent, build deeper connections with fans, and access opportunities that reflect the growing value of women’s football.

Held at Brentford FC’s Gtech Community Stadium, the W7F London Edition brought together elite clubs and some of the biggest stars in women’s football for three days of high-intensity competition. Throughout the tournament, Founders worked alongside W7F to capture and amplify the energy, personalities, and world-class performances that turned the event into a landmark moment for women’s football.

The results spoke for themselves: the tournament delivered record-breaking attendance, engagement, audience growth, and social media performance. With a sold-out final and a weekend that generated 135K engagements and 1.6 million TikTok views, the London Edition demonstrated what is possible when the world’s best athletes are given the stage they deserve to showcase their talent.

With elite clubs, global stars, and a format designed for modern audiences, World Sevens Football is helping redefine how women’s football is experienced, consumed, and celebrated around the world.

“Women’s sports today are not just a trend — they are an audience in the making. And for brands, this is exactly the moment to be part of it. It’s a cycle: when brands invest, visibility grows; when visibility grows, audiences respond. Those who enter now are not just participating, they are helping build the ecosystem,” said Lu Pinillos, Social Creative Lead at Founders, who led the agency’s strategy and creative execution throughout the tournament.

“World Sevens Football is creating an environment where players can showcase their personalities, competitiveness, and world-class talent to a global audience — and fans are responding. Our role was to capture that energy and tell those stories in real time. The engagement, attendance, and growth we saw throughout the weekend prove what’s possible when women’s football is presented as the premium entertainment product it truly is,” said Tanya De Poli, Co-Founder and CEO of Founders.

As the competition continues to expand internationally, World Sevens Football is establishing itself as a powerful new stage for women’s football — one that places players, fans, and storytelling at the center of the experience. Through socially driven creative content, live production, and audience engagement strategies, Founders helped bring that vision to life during the London tournament.

Chelsea won the 2026 World Sevens London Series, earning a $500,000 prize after a 6–5 victory over Manchester United. Runners-up Manchester United received $250,000.

The partnership reflects Founders’ ongoing commitment to helping sports properties, leagues, teams, and brands connect with audiences through authentic storytelling, innovative content, and culturally relevant digital experiences. Together with World Sevens Football, the agency helped tell a story bigger than the tournament itself: what happens when elite athletes are finally given the visibility, investment, and platform they have long deserved.