Pitaya: “The Success of La Mesa del Tijereo Proves There Are No Borders Between Podcast, Video, and Social Media for Young Hispanics”

Guadalupe Juárez (Guadaluperra) and Daniela Acosta (Dani La Trespecera) are the hosts of La Mesa Del Tijereo, a podcast that is part of the Pitaya Entertainment network and that, after just one year on air, has racked up millions of views.

“We never planned it as a business. We just wanted a space to be ourselves. When we recorded the first episode, in October of last year, we had met in person maybe three times. We thought that if 300 people watched it on YouTube that would already be a success,” Dani told PRODU about the show’s success.

Guadalupe believes people connected with the show because they spoke the way they’ve always spoken: unfiltered and without holding back. “We talk about what happens to us, to our families, to our friends, and a lot of people see themselves in that. The clips started moving on TikTok, from there people went to the full episode, and in about four months we had already passed five million views on YouTube. It hasn’t slowed down since: new people show up at the table every day.”

Dani added that it wasn’t easy. “At the beginning, sometimes we didn’t even have money for transportation to go record. Our internet got cut off and we even took out loans to keep the podcast going. I think people can feel that too: they know we built this ourselves.”

In the words of Jordi Oliveres, Co-Founder and General Manager of Pitaya Entertainment, the success of La Mesa Del Tijereo shows that “for the young Hispanic audience there is no longer a border between ‘podcast,’ ‘video,’ and ‘social media.’ It’s a single ecosystem: the TikTok clip is the entry point, YouTube is the living room, and the audio on Spotify or Apple Podcasts accompanies the commute to work or school. La Mesa Del Tijereo lives in all of them at once, and that’s why at Pitaya we work on every show as a 360 ecosystem.”

He added that this success also shows that credibility today is built from the bottom up. “This audience discovers content in their feed, validates it with their friends, and then defends it. Guadalupe and Dani had no launch campaign or outlet behind them, and in about four months they passed five million views on YouTube. That legitimacy can’t be bought with distribution,” he noted.

Asked how the company’s strategy for identifying and developing new talent and formats has changed, Oliveres replied: “Pitaya was founded in 2021 betting on personalities that Hispanic audiences already wanted to hear from. Today our network includes figures like Yordi Rosado, Martha Higareda, Adela Micha, and, as of this year, Jorge Ramos. That remains the heart of the network. What has changed over these five years is where we look: today talent is also born on a phone in Michoacán, not just in a television studio. The criteria hasn’t changed: we look for voices with an audience that follows them for who they are, not for where they appear. We’ve always listened to the audience and paid attention to where they’re looking for content.”

Asked whether La Mesa Del Tijereo has opened up new opportunities for Pitaya in terms of content, talent, and formats, Oliveres commented: “It opened up a much more direct conversation with the younger Hispanic audience. Today we have real data on how they consume: what lengths they stick with, which guests work, and which clips go viral and drive viewers to the full episode. All of that informs what we develop for that segment.”

OPPORTUNITIES FOR ADVERTISERS

Asked what opportunities a show that combines a massive audience with such a high level of authenticity, identification, and fan devotion presents for advertisers, host Dani said: “Our community believes us because we’ve never lied to them. We didn’t get here saying everything is perfect: we talk about our embarrassing moments, our partners, and even about when we had no money. So when we say we like something, people take it as a recommendation from a friend, not as a commercial.”

Guadalupe Juárez (Guadaluperra) and Daniela Acosta (Dani La Trespecera), hosts of La Mesa Del Tijereo

Guadalupe added: “Today we have more than 462 thousand on YouTube, and on TikTok and Instagram combined we’ve passed one million followers between the two of us. None of that came from paid ads. Everyone who’s at the table got there because they wanted to.”

Dani adds that what works best is when they’re allowed to talk about the brand their own way, with their humor. “If they give us a rigid script, people notice it right away. If they give us the freedom to tell how we actually use something, it becomes part of the conversation, and sometimes even a joke the community repeats weeks later,” she said.

Oliveres was asked what type of advertisers or brand categories are showing the most interest in this type of content and why. “Mainly brands that want to reach young Hispanic women with a voice that audience respects: beauty and personal care, fashion and retail, entertainment, food and beverage, and services aimed at young people. The interest comes from two sides: brands in Mexico looking for a young national audience, and brands in the U.S. that want to reach the young Hispanic consumer. Pitaya was the first podcast network to attract major general-market U.S. brands to Spanish-language content, and La Mesa Del Tijereo offers both of them the same opportunity,” Oliveres noted.

LIVE TOUR

For Guadalupe, the most important thing right now for La Mesa Del Tijereo is putting on the best live shows possible. “We’re preparing our first tour through several cities in Mexico—dates and cities still to be confirmed—because people ask us for it all the time and we want to see them face to face. And hopefully after Mexico we can bring the table to other countries,” she said.

Dani said episodes with guests they’ve admired their whole lives are also coming up. “We’ve already had people like Kenia OS and Jair Sánchez, and what’s coming is even stronger,” she mentioned.

“No matter what happens, the table stays the same: two friends from Michoacán gossiping without a filter. We’re not going to change that,” Guadalupe concluded.