Dieste promoted Ciro Sarmiento from Executive Creative Director to Chief Creative Officer, effective February 1st. Dieste’s previous CCO, Paco Olavarrieta, will remain with the agency as a “Craft-Maestro” working on specific creative projects. Sarmiento will report directly to CEO Greg Knipp and will be in charge of agencys creative vision.Sarmiento joined Dieste in 2013 as an Executive Creative Director reporting to Olavarrieta. “Ciro is one of the most accomplished creative executives in our field, respected and admired by our team, our clients and praised by his industry peers. And we felt like he was ready to take the helm of CCO, giving continuity to the great momentum we have as an agency” said Greg Knipp, CEO of Dieste. Added Olavarrieta: “When I invited Ciro to join the agency I knew that I had found a potential candidate to succeed me as Dieste’s CCO. And for the last year Greg, Tony Dieste, Ciro and I worked together on a succession plan, giving Ciro all the tools and support needed for a harmonious and successful transition.”
