MERCADEO Versión en español
U.S.H. IDEA AWARDS – Alexis Estiz from Personal Music: Impeccability is what makes the difference in the pieces that are judged
Liz Unamo| 7 de octubre de 2016
Estiz será jurado en la categoría Craft
Alexis Estiz, Partner and Composing Director at Personal Music, is part of the jury in the 2016 U.S.H. Idea Awards and he comments that it is important to support the activities of the Circulo Creativo, in everything that arises, as he has in the last years together with the production company.Estiz, with vast experience as juror in advertising and music industry festivals, will judge in the new category: Craft. “Each category has its criteria and it is important to follow this criteria. Many times it is confused with the idea of judging only if you like it or not, if it is effective or not. The idea of establishing categories is precisely to understand that there are many factors at stake. For me, impeccability, is what makes the difference, whether in production, the idea, music or whatever we are judging” he told PRODU.Definitely, the Hispanic market grows each year, he states, not only regarding presence in international festivals, but also in quality. “It is an industry that is still growing and has a long path to cover. I think it isn’t a coincidence that other markets increasingly place their eye on ours, it reveals that in general, a good performance is taking place.”
