The Community and ESPN Deportes launches campaign for its Hispanic sports app

Great Moments Can Happen Anywhere is the name of the new campaign created by the cross-cultural agency The Community to promote ESPN Deportes App for Hispanic sport fans. The application allows them to stream all their favorite sports live in Spanish. The 50′ video campaign showcases various sports fans -a man mowing the garden, a doctor in an operating room or an electrician checking fuses- hooked up to the live sports programming available on the app, resulting in comical situations as they become distracted from their duties at hand. The Community team responsible for the campaign include: CCOs Jose Molla and Joaquin Molla; VP, Executive Creative Director, Ricky Vior; Creative Director, Damian Coscia; Senior Copywriter, Aaron Zimroth; Senior Art Director, Aaron Willard; Senior Producer, Julio Rangel; Account Director, Mike Ridley; Planner, Bernardo Guzman-Lopez, and Manager of Creative Services, Maru Sokolowski. And for ESPN Deportes: VP, Sales and Consumer Marketing, Michelle Bella; Director, Consumer Marketing, Leo Arciniegas, and Marketing Manager: Lucas Ferrero.