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Bob Liodice from ANA: #SeeHer Addresses An Important Problem in Our CurrentSsociety
Manuela Walfenzao| 13 de diciembre de 2016
Viola Davis recibe el primer #SeeHer Award de ANA
The Association of National Advertisers (ANA) and A&E Networks partnered for the 22nd edition of the Critics Choice Awards to recognize the actress Viola Davis with the first #SeeHer Award. The event took place on Sunday December 11th in California. Davis embodies the values promoted by #SeeHer, since she is an actress that has changed stereotypes, pushed boundaries and recognizes the importance of accurately portraying women across the entertainment landscape.The initiative #SeeHer, spearheaded by ANA, began at the start of 2016 and its mission is to lead the movement to accurately portray all girls and women in media so that by 2020, when the 100th anniversary of women obtaining the right to vote is commemorated, the campaign goal is reached. The mission of #SeeHer is to accurately portray all girls and women in media so that by 2020, they see themselves reflected as they truly are.“#SeeHer deals with an important problem in current society” pointed out Bob Liodice, CEO at ANA. “We are proud to lead this movement together with advertisers and our industry. To partner with A&E for this new award and be recognized by the critics is extremely important and proves how much the initiative has progressed.”The Co-Founder of #SeeHer and VP of Media and Digital Engagement at Unilever North America, Gail Tifford, pointed out that they feel proud that Viola Davis had accepted the first #SeeHer Award. “Her commitment with gender equality in roles on screen and off are an inspiration for this movement.”
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