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The Wonderful Company Takes Two New Campaigns to the Super Bowl
Manuela Walfenzao| 30 de enero de 2017
Ernie The Elephant, protagonista de la campaña de Wonderful Pistachios
The Wonderful Company will score twice at this year’s Super Bowl with two new commercials. Their brand, Wonderful Pistachios, returns to the big game for the third time, and Fiji Water will be part of the Super Bowl festivities for the first time. Both campaigns were made by the company’s creative in-house team: Wonderful Agency. The pistacho brand’s biggest Get Crackin’ advertising campaign ever, features Ernie the Elephant, a hilarious, computer-generated health-conscious, elephant who refuses to work for peanuts, voiced by the Actor John Cena.“Whether you’re a sports fanatic, armchair quarterback or game day snacker, viewers will relate to Ernie’s humorous attempt to get in shape at the gym with Wonderful Pistachios” said Cena. “As one of the lowest-calorie and highest protein nuts, Wonderful Pistachios offers game day viewers a healthy and delicious alternative to typical sports snacks.”On the other hand, for the first time ever, Fiji Water will be part of the Super Bowl festivities, reminding football fans about this healthy, natural beverage option and the importance of staying hydrated on game day. The commercial, titled Nature’s Gift, narrates the story behind this water’s unique mineral profile and refreshing taste.The Fiji commercial comes after the brand’s recent bottle redesign and a year of double digit growth. The new slim and sleek bottles fit everywhere, including the car, gym bags, and fitness equipment, among others.
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