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Podcast Ad Revenues Expected To Top $220 Million In 2017, Climbing 85% From Previous Year, According To IAB
Manuela Walfenzao| 28 de junio de 2017
Kuist: Este es el primer estudio que analiza a los generadores de ingresos de podcast
U.S. podcast advertising revenues are forecasted to skyrocket to more than $220 million in 2017, an uptick of 85% over the $119 million recorded in 2016, according to the first-ever IAB Podcast Advertising Revenue Study released today by the Interactive Advertising Bureau (IAB) and conducted by PwC U.S. The research, which covers 2015, 2016, and offers estimates for 2017, is the only analysis driven by direct, first-party data on podcast ad revenues, and provides valuable insights into podcasting’s momentum, showing that revenues have grown 73% between 2015 and 2016.“The IAB Podcast Advertising Revenue Study proves two things—the whole world is listening, and brands are taking notice” said Randall Rothenberg, President and CEO at IAB. “From the remarkable growth of podcast ad revenue, we’re seeing an ancient axiom being proved yet again: great rewards go to those who surprise and delight their fellow humans.”“This study is the first to directly survey the podcast industry’s significant revenue generators—which means it’s the most accurate view of the medium’s largest players compiled to date” said Chris Kuist, Senior VP, Research and Impact at IAB. “We partnered with PwC U.S. for this study to build upon our longstanding relationship in producing the IAB Internet Advertising Revenue Report, which is widely considered ‘the gold standard.’ This research carries on that tradition, with a laser focus on what is clearly one of the industry’s most dynamic areas.”
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