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Infograph Shows Advertisers How to Attract Millennials
Manuela Walfenzao| 27 de julio de 2017
A este grupo le gustan las experiencias sin fricciones cuando realizan sus compras
According to recent studies, 84% of millennials do not trust traditional advertising. 78% prefers spending money on desirable experiences instead of products. 50% tries to buy from companies that support their causes, and it is estimated that for the year 2020 millennial will represent 30% of the retail sales in the U.S. With this information, MarketingProfs and Cube developed an infograph published on their website that presents to advertisers examples of how to attract this potential group and the marketing strategies that some are already using to connect with millennials. Millennials are saying goodbye to mass consumption and tend to buy high quality durable products instead of cheaper ones. With this in mind, the initiative Worn Wear Mobile Tour from the Patagonia store, sent specialists to 18 U.S. cities to educate consumer on how to repair their own clothes and make them last longer. This group likes seamless experiences when they are shopping. That is why the infograph recommends online purchases to be easy in all the ways it can be. The Company Taco Bell, for example, uses GPS technology to let chefs know when clients are near restaurants, and that way offer them a fresh, recently baked product.
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