MERCADEO Versión en español
Zoe Saldana Launches BeSe With A Focus On Empowering Latinos
Manuela Walfenzao| 3 de agosto de 2017
La compañía digital de Saldana se enfocará en el desarrollo de contenidos para millennials y Gen Z Hispanos
In order to expand Latinos visibility in the U.S., the actress and activist Zoe Saldana announced the launch of BeSe, digital company focus on the development of contents for millennials and Hispanic Gen Z and will debut at the end of 2017. “Latinos are a growing community in the U.S., but Latino stories have remained historically marginalized” Saldana told The Hollywood Reporter. The actress, Founder and CEO of the company, said she was excited for leading the initiative, which she rated as a truly uplifting brand that fills a niche for young audiences craving positive portrayals of the modern Latino experience in the U.S. The name of the company, BeSe means “To Be” in two languages — in English “Be” and in Spanish “Se” — meaning to exist and know yourself. Saldana’s partner in the initiative is Daniel Batista, who will be President and CCO. Saldana has been working for years on the proposal of telling stories focused on Hispanics. In 2013, she and her sister’s production company, Cinestar Productions signed an agreement with the studio Pantelion to develop Latino content for television and cinema audiences.
