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GTB Appoints Tito Melega As New Global Creative Chief
Manuela Walfenzao| 14 de septiembre de 2017
Melega: La marca Ford es un ícono, y estoy orgulloso de formar parte del equipo que la lleva con éxito al futuro
GTB, a global advertising agency, announced that Tito Melega has joined the firm as Global Chief Creative Officer. Melega, who takes the creative reins on the Ford brand later this month, is widely recognized in the industry with numerous awards and distinctions, including Emmy, Cannes Lions, EFFIE, Clio, Webby, and The One Show, among others.Most recently, Melega led his own consultancy working with brands both in and outside the Automotive sector and across all channels from TV to Retail to Digital. His experience spans Miller Lite, Pepsi, Kodak, Holiday Inn, and Clairol among others.Prior to that, Melega was the lead creative for TBWACHIATDAY on the Nissan North America business. There he championed integrated platforms with campaigns rooted in innovation such as ESPN’s Heisman House, Amazon’s Giant Box, and the hit reality TV show GT Academy.”We’re very excited to have Tito on board. His work speaks for itself, and he’s a complete creative in every sense. We aim to do the best for our client, and Tito is proof of that ongoing commitment” said Kim Brink, Global COO at GTB.Born and raised in Argentina, Mr. Melega came to the U.S. decades ago with little in his pocket and big dreams. His associations with the Ford brand were shaped by a fondness for his father’s 1960’s Ford Falcon and the Argentinian countryside strewn with Ford trucks and rancheros at work. “The Ford brand is iconic, and I’m excited to be part of a team that pushes it successfully into the future” said Melega.Mr. Melega will be based at GTB’s headquarters in Dearborn, Michigan.
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