ANA Relaunches Its Nonprofit Federation

The ANA (Association of National Advertisers) is staging a relaunch of the ANA Nonprofit Federation, acquired when the DMA merged into ANA on July 1, 2018. The announcement was made at the 2019 ANA Nonprofit Conference, which kicked off Monday and runs through Wednesday at the Renaissance Chicago Downtown Hotel. This is shaping up as a battle royale to represent nonprofit direct response fundraisers between ANA and the year-old The Nonprofit Alliance, a spin-off of Nonprofit Federation members that raised roughly $750,000 for operations. “We aim to scale, elevate, and lead the nonprofit fundraising sector by leveraging the ANA systems, coalitions, and members in 2020 and beyond,” said ANA CEO Bob Liodice. “The ANA represents more than 1,600 companies, including more than 200 nonprofits. Our members, whether they are commercially-driven or mission-focused, benefit by learning from each other, sharing industry-leading best practices, and leveraging the performance-enhancing tools and resources that are only available through the ANA.” The ANA Nonprofit Federation, in various forms, has been operating since 1982.