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AIMM Reveals America’s First Ever Most Culturally Inclusive Brands Awards
Liz Unamo| 14 de febrero de 2023
Culturally Inclusive Brands Awards Aiims
The Cultural Inclusion Accelerator, in partnership with ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM), announced today America’s most culturally inclusive brands of 2022 after extensive research through its industry-leading measurement methodology Cultural Insights Impact Measure (CIIM) – a metric that identifies the impact and effectiveness of cultural insights in ads and programming and the potential to affect sales lift by 66% in CPG and retail companies, and 55% in auto showroom traffic.Brands with the highest cultural inclusivity across all segments, noted as best-in-culture, included Gatorade, Lysol and Indeed. The top brands included key brands across retailers, CPG, automotive, fast-food, and financial and technology services.”At a time when brands are looking to maximize their growth, connecting through culture should be primordial. Research proves that culture is responsible for 66% of a campaign’s success in the CPG category and 55% in the auto category. Minimizing culture is equal to minimizing the opportunity for growth” said Bob Liodice, CEO of the ANA.”We are proud to be recognized for our work that speaks authentically and powerfully to all audiences,” said William White, Chief Marketing Officer, Walmart U.S. “It’s imperative for every brand, regardless of industry, to lean into cultural insights, like the ones provided by CIIM™, that can better inform marketing and creative strategies that resonate with diverse consumers and encourage them to become brand loyalists.”
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