MERCADEO Versión en español
Daniel Marcet: FIAP 2023 presents many novelties, endorses many proposals that have enriched the industry
Cristian Vergara| 16 de mayo de 2023
Daniel Marcet de FIAP
Starting with renewed alliances and impressive novelties, the Ibero-American Festival of Creativity (FIAP 2023) competition brings together the best of Ibero-American creativity. FIAP is being held once again in partnership with PRODU, the leading source of Spanish-language news about the industries of entertainment, advertising and technology. “FIAP 2023 presents many novelties and endorses proposals that have enriched the industry,” said Daniel Marcel, CEO of the festival. In the year 2023 the festival will also renew its alliance with the most important prize awards of each and every Ibero-American country, whose winners that decide to compete in FIAP can do so by entering directly into its finals, since the festival honors and accepts the work done by the juries of those competitions.“We have modernized the categories of Innovation and Formats while consolidating the FIAP format that is developed all year long by means of webinars every 15 days with the most outstanding elements of the creative industry in our entire region,” Marcel added. FIAP, to be held this year on Oct. 5, will also continue with its scoring method that highlights the value of the local prizes and recognizes the work done by the Associations of Agencies and Circulos Creativos that organize them. More than 200 of the most outstanding professionals in the sector will be charged with judging the entries. The categories of the 2023 prizes will once again consist of Formats, Innovation, Advertisements and Production.“This year we will have the virtual presentation of the show of winners and also an in-person awarding of prizes that we will soon announce,” Marcel said.
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