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Teads Reveals Insights Connecting Video Ads In Premium Content With High Attention
Liz Unamo| 1 de mayo de 2023
Teads Referencial
Teads, the global media platform, today unveiled insights on attention metrics that tie Condé Nast’s premium environments with significantly higher attention levels. The analysis, in collaboration with Adelaide, looked at 1,000 domains and revealed Condé Nast’s portfolio of brands scored over 50% higher in display and video attention levels relative to Teads’ publisher benchmark. Additionally, Condé Nast’s Vogue held the highest attention score among all publishers in the analysis, approaching Teads’ CTV benchmark which is currently 67% higher than the Teads-Adelaide video benchmark and 103% higher than the display benchmark. Condé Nast’s premium portfolio also scored high on attention delivery with seven of its domains in the top 5% of attention delivery, and nine in the top 20%, according to the analysis. These new insights build on initial research by Teads, in collaboration with Lumen, that assessed top-tier publishing environments outperform other domains, with the top 25% of domains providing 11 times more attention to display – and five times more attention to video – when compared to the bottom 25%.Monique Pintarelli, President, North America, Teads said: “Our analysis with Condé Nast and Adelaide exemplifies the validity of premium content driving premium attention. Condé Nast’s brands are synonymous with creating forward-thinking, culturally relevant moments. These findings around one of the world’s leading portfolios of premium publisher brands will arm advertisers with an imperative layer of data in prioritizing attention over traditional measurement metrics for business outcomes.”
