U.S. HISPANIC
Televisa: Antes Muerta que Lichita ended as the most ambitious digital project in the industry
Maribel Ramos-Weiner| 15 de marzo de 2016
A few weeks aways from the end of Televisas Antes Muerta que Lichita, its producer Rosy Ocampo, spoke with PRODU about the results of this telenovela in Mexico, highlighting the leadership in ratings in primetime during 80% of the time it was on screen. She also mentioned the audience of 50-60 thousand people per day who saw the web novela Corazón Enamorado and the 14 million sessions of the game Godínez World.Antes Muerta que Lichita is a differentiated effort, first because it is an original story where the most relevant topic is empowerment of women. We topped the rating on screen during 80% of the time it was being broadcast, and also succeeded as the most ambitious digital project in the industry, commented the producer.Ocampo highlighted the multi-platform results, in which the web series Corazón Enamorado reached 50-60 thousand people daily who saw it each week. Now, it will be an independent product in Blim.As for the videogame Godínez World, she assured it reached 14 million sessions; and the tutorials, created for different types of audience, had more than 43 thousand views.
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