Lapiz/Leo Burnett welcomes Carlos “Ia” Murad, as new creative director

Fabio Seidl, VP and executive creative director of Lapiz, spoke with PRODU to announce the addition of the Brazilian Carlos “Ia” Murad as new creative director of the multicultural agency based in Chicago.”It is very good to start 2015 broadening the team with the leadership, international experience and care of Carlos’ creative product” said Seidl to PRODU.With more than 15 years experience, the publicist comes from working as creative director in McCann Brazil. Murad began his carreer as Art director in Leo Burnett Brazil, extended his experience in Leo Burnett Portugal and then Colombia, where he was acknowledged as the most awarded creative director in El Ojo de Iberoamérica.”I’m happy to be back in the network, mostly to work in a team with talents from different parts of the world and a committed agency that every day invests more and more in innovation” said Murad.The executive has joined the team of Seidl and Laurence Klinger (CCO of Lapiz), and will direct a group of accounts that includes: Kellogg´s, Purina (LatAm), Nintendo, Mexico Tourism Board and Advance Auto Parts, among others.Additionally, Lapiz announced the arrival of the American Travis Klausmeier, who comes from Ogilvy Brazil; and the Hindu Hital Pandya, art director, former DDB South Africa.”We are looking for people who have personal experiences as rich as their professional ones. Talents that can present us with new perspectives and open new roads for our agency and our clients” finalized Seidl.