U.S. HISPANIC
Comcast Cable’s Javier García to spotlight What’s trending for Hispanic cable consumers at 15th Annual Hispanic Television Summit
Maribel Ramos-Weiner| 18 de julio de 2017
Javier García, SVP and general manager, Multicultural Services for Comcast Cable
How the cable TV industry now offers more value and services for Hispanic subscribers than ever before will be the key topic of a special one-on-one discussion and presentation at the 15th Annual Hispanic Television Summit featuring Javier García, Comcast Cable’s SVP and general manager for Multicultural Services.
Attendees of the Summit, presented by NewBay Media’s Broadcasting & Cable and Multichannel News, will be treated to the unique perspective from the industry’s leader of what’s trending now, and what is on the horizon for Hispanic consumers of pay TV, video, phone and internet services.
Comcast Cable serves some of the largest Hispanic markets in the U.S. and therefore reaches a significant percentage of Latino television and internet households in America. The company has long been successful in its approach to attracting and retaining Latino consumers as their customers. This one-on-one conversation and presentation will offer fresh perspectives on the company’s latest strategies and upcoming initiatives to serve its growing number of Hispanics in their customer base.
García is responsible for multicultural programming, as well as directing, designing and implementing Comcast’s multicultural services strategy across Xfinity’s Video, Internet, Voice and Home products. He drives the long-term product vision and strategy and collaborates with various Comcast divisions to develop competitive pricing, positioning and marketing strategies.
“Javier is a great addition to our line-up of featured speakers at this year’s Hispanic Television Summit. Javier and his team at Comcast set the industry standard in so many ways. Our attendees will be able to get the latest trend information, fresh ideas, pricing strategies, and hopefully some inspiration for serving Hispanics,” said Louis Hillelson, Group Publisher and VP of NewBay Media’s Broadcasting & Cable and Multichannel News.
The 15th Annual Hispanic Television Summit, will be presented by NewBay Media’s Broadcasting & Cable and Multichannel News on Thursday, October 19, 2017 at the Sheraton New York Hotel.
