U.S. HISPANIC Versión en español
Pablo Cancelliere of El Reino Infantil: “There Are Great Opportunities For Brands In The La Granja De Zenón Stage Shows”
Cynthia Plohn| 20 de junio de 2025
Pablo Cancelliere, Chief Marketing Officer (CMO) & New Business at El Reino Infantil
La Granja de Zenón is one of El Reino Infantil’s flagship properties and has seen great success on stage over the past few years. Currently, shows are being performed in Chile and Peru, with upcoming performances planned for Guatemala and Uruguay in the coming weeks.
In Argentina, they premiered at the end of May with 60 performances at the Astral Theater, one of the largest theaters in Buenos Aires. They will then tour the interior of the country, with stops in Córdoba, Rosario, Santa Fe, Tucumán, and Salta.
A tour in Spain has also been added and will run through the end of the year, along with a U.S. debut starting in August. There, they will stage 100 performances through a partnership with The BlueTeam Group.
“We’ve already gone on sale, and the success has surprised us. We’re working very closely with them on the stage production,” said Pablo Cancelliere, Chief Marketing Officer (CMO) & New Business at El Reino Infantil.
BRAND PRESENCE
He added that brands can get involved with the shows in various ways, including traditional sponsorships, participation in campaigns and communications, on-stage integrations, offering exclusive meet & greets, and photo opportunities, among other options.
“We’ve developed different formats to be able to work with a range of brands. We’ve always had support because they know we can offer massive reach. We’re the number one Spanish-language YouTube channel, with over 255 million subscribers and 180 million views, which puts us in a privileged position for anyone looking to launch a campaign or activation,” he said.
Currently, they have more than 800 licensed products worldwide across various categories, including consumer goods, toys, hygiene products, and even mattresses.
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