U.S. HISPANIC
Matthew McConaughey and Bradley Cooper Took Over Uber Eats Super Bowl LX Ad
11 de febrero de 2026
In addition to the broadcast commercial, Uber Eats launched a “Build Your Own Super Bowl” experience within its mobile app
Uber Eats brought a fresh twist to Super Bowl LX with a star-studded and interactive campaign that gave audiences both a traditional game-day commercial and a personalized experience in the Uber Eats app.
The 60-second spot, which aired during the Super Bowl LX broadcast, featured actors Matthew McConaughey, Bradley Cooper, and Parker Posey engaging in a playful exploration of food and football culture, turning classic conspiracy humor into an entertaining narrative for viewers. The campaign continued Uber Eats’ long tradition of blending humor, celebrity talent, and cultural resonance in its Big Game advertising.
In addition to the broadcast commercial, Uber Eats launched a “Build Your Own Super Bowl” experience within its mobile app. Users could select from a menu of celebrity cameos — including influencers, NFL stars, and pop culture personalities — to create their own customized version of the Super Bowl ad. The feature offered more than 1,000 unique combinations by splicing user-selected content alongside the core performances of McConaughey, Cooper, and Posey.
Celebrities and personalities available for cameo customizations included Addison Rae, Amelia Dimoldenberg, Tramell Tillman, NFL stars Sauce Gardner, Jerry Rice, Pork Chop Womack, and even San Francisco 49ers mascot Sourdough Sam, among others.
The interactive activation gave Super Bowl viewers an opportunity to participate beyond passive viewing, allowing fans to engage directly with the campaign in a way that mirrored the experience of ordering food through the Uber Eats app. By combining entertainment, technology, and personalization, Uber Eats aimed to extend the impact of its Super Bowl advertising and connect with a wide range of audiences, from football fans to culture-driven viewers.
This campaign represented Uber Eats’ sixth consecutive appearance at the Super Bowl, underpinning the brand’s ongoing commitment to innovative storytelling and audience participation. Customizable ads created within the app were shared widely across social platforms, reinforcing the cultural buzz surrounding Super Bowl LX and the role of interactive content in the evolving landscape of Super Bowl marketing.
Watch full campaign here
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