Sabrina Carpenter Builds the “Perfect Man” Out of Pringles in Super Bowl Ad

Pringles is returning to the Super Bowl with a bold, humorous new spot starring Sabrina Carpenter, marking the brand’s ninth consecutive appearance in the Big Game’s commercial lineup.

Created by BBDO New York, the ad introduces “Pringleleo,” a tongue-in-cheek take on the “perfect man,” built entirely out of Pringles. Encouraged by the brand’s iconic mascot, Mr. P., Carpenter’s character decides to build her ideal companion — one who is tall, charming, salty, sweet, and, above all, low-maintenance.

In the 60-second spot, Carpenter and Pringleleo are shown enjoying dates, road trips, and post-concert moments, all with a playful, exaggerated tone that leans into pop culture fantasy and Pringles’ irreverent brand humor. The ad culminates in a twist on the brand’s famous tagline, “Once You Pop, the Pop Don’t Stop,” as Carpenter and her fans quite literally dig in.

The commercial was shot on film, a creative choice aligned with Carpenter’s personal brand and visual style. The same directors behind her “Manchild” music video led the production, helping seamlessly merge Carpenter’s tone with Pringles’ brand identity.

This year’s Super Bowl spot will air during the third quarter, reinforcing Pringles’ long-standing commitment to showing up with culture-forward, humor-driven storytelling during one of the world’s biggest marketing moments.

An extended cut of the campaign is also available, giving fans even more time with Pringleleo.