Marcello Hernández Joins Wells Fargo’s “Party Patrol” for Super Bowl LX

Marcello Hernández is channeling the high-energy humor audiences know from Saturday Night Live into a new Wells Fargo campaign debuting during NBC’s broadcast of Super Bowl LX on Sunday.

Created in partnership with BBDO, the campaign features Hernández leading a playful “party patrol” that celebrates everyday financial wins — from staying on budget at restaurants and improving credit scores to saving enough money to treat mom to a cruise. Rather than focusing on traditionally monumental financial milestones, the work highlights the small, relatable moments that shape consumers’ daily financial journeys.

The campaign aired on select local English- and Spanish-language stations during NBC’s Super Bowl LX telecast, targeting six key English-language markets and ten Spanish-language markets via Telemundo. The strategic placement reflects a growing trend of advertisers using the Super Bowl not only for mass reach, but for precise, market-driven engagement.

“We’re a national brand, but obviously our presence varies by market, so we really wanted to make this investment work for us as much as possible,” said Holly Hynes, Chief Marketing Officer for Consumer Banking and Lending at Wells Fargo for an interview in Variety. “We’re not just about the big life moments like buying a home or retiring — those everyday financial wins are what most people relate to, and they’re just as important.”

Wells Fargo hopes the campaign will resonate particularly with younger consumers, leveraging Hernández’s cultural relevance and comedic warmth to stand out in a category often defined by more traditional messaging.

Hernández, who previously appeared in a Nissan commercial during Univision’s 2024 Super Bowl broadcast, said he appreciates working on campaigns where there’s genuine alignment between the message and real life. Compared to producing sketches on SNL, he noted, commercials offer a different creative rhythm.

Watch full campaign here