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ANA Report: Minorities Are Still A Distinct Minority Among CMOs
Liz Unamo| 30 de marzo de 2018
Bob Liodice
Association of National Advertisers (ANA) client-side marketers are making strong progress in achieving gender balance among CMOs, but in stark contrast there remains significant work to do in attaining ethnic diversity.Those are the findings of the ANA’s inaugural CMO “scorecard,” an annual exercise designed to highlight marketers’ progress at establishing gender equality and ethnic diversity at the most senior marketing position in each member company. The tally identifies the profile of the CMO/CMO-equivalent at each of ANA’s 747 client-side marketer company members, and the findings were announced today at ANA’s Brand Masters Conference in Dana Point, Calif.In gender equality, the ANA reported that among its client-side member companies, 335 (45 percent) of the top marketer positions are female while the balance, 412 (55 percent), are male.However, despite the acknowledgment of and significant emphasis on the necessity of having more marketers of color occupying the top ranks, the data suggests a material shortfall in fulfilling diversity objectives. Only 13 percent of CMOs and CMO equivalents are people of color:“Industry progress begins with understanding the facts about our marketplace” said ANA CEO Bob Liodice. “For too long, we’ve relied on inference and innuendo rather than hard facts and data. We’ve now planted a ‘stake in the ground’ against which we can begin to track our progress annually. But knowing these results is just the first step. We need complete commitment throughout our industry to create lasting change.”
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