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Booking.com Brings on Anomaly for North American Creative

Liz Unamo | 2 de diciembre de 2018

Booking1

Booking.com has hired Anomaly to handle creative in North America. The MDC Partners shop won the pitch following a competitive review. Earlier this month, Booking.com hired Adam&EveDDB for creative in Europe. Booking.com spends more than $100 million on measured media in the U.S., sources say. Booking.com parent company Booking Holdings saw an increase of 13 percent in rooms booked in the third quarter of 2018. The company expects room nights to grow between 9 percent and 12 percent in the next quarter. Total revenue for the third quarter was $4.8 billion, an 11 percent jump compared to the same period in 2017.