DDB Latina Bets On Humor In Their New Campaign For Volkswagen

DDB Latina hopes to return from Cannes Lions 2017 with several awards. The campaign that El Taier DDB Centro developed in Guatemala to promote Volkswagen’s new sensor Automatic Distance Control, is one of the campaigns that will be competing. Under the insight that each person has an acute sense that allows them to stay far from dangerous situations, they generated TV spots, print, and outdoor advertising that, with a touch of humor, reflect on this idea. One of the pieces in the campaign is the commercial My Brother’s Girlfriend, that speaks about the distance that must be kept with girlfriends of family members, regardless of how beautiful, nice and intelligent they are.The launch of the campaign took place at the end of March 2017. Jorge Solórzano was the Creative VP that led the team, together with Víctor Pardo, Digital VP. Julián Núñez was the Creative General Director and Miguel Giraldo the Creative Director. Landia was the production company responsible for the spots. Thomas Amoedo and Claudio Amoedo carried out the Executive Production, Francisco Paparella was the Director, Matías Penachino was Director of Photography, Julio Ramírez Direction and music was under the responsibility of Barbas de Sal.