MERCADEO Versión en español
eHarmony Selected Mosaico to Launch its Spanish Website
Manuela Walfenzao| 27 de octubre de 2016
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Los Angeles-based eHarmony selected Mosaico agency to launch its Spanish-language dating website for the U.S. Hispanic market, eHarmony Español. Mosaico will develop a strategic approach to communicate the brand’s benefits on a national scale with a strong focus on the top Hispanic markets in the U.S. “We selected Mosaico because of its comprehensive understanding of the Hispanic market and its culturally relevant strategies that will convey our brand’s promise to Latino consumers. We are enthusiastic about helping more people find love and fulfillment through our unique, scientific approach” said Francine Nicholson, Harmony Español’s Senior Product Manager. eHarmony Español – an independent website- has been in operation since 2015 and has experience significant growth. “We believe our work with eHarmony will grow the website’s user base and help generate awareness of the benefits that eHarmony offers to the U.S. Spanish-speaking population” said Mosaico’s Senior Director, Juan F. Lezama. The Mosaico program will leverage the dating nuances of Latino culture to better communicate the many benefits eHarmony Español offers and show how these align with Latino cultural traditions and values.
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