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Eric Tourtel from Teads: 2016 The Year When Outstream Became Mainstream
Liz Unamo| 20 de febrero de 2017
Eric Tourtel, VP sénior de Teads LatAm
Teads announced record results for 2016, reporting a revenue of $200 million. They say this growth has been driven by their innovations in mobile and programmatic. Teads reach has grown up to 1.2 billion monthly unique visitors, including 720 million on Mobile, thanks to the availability of its inRead video technology for all mobile web environments.Eric Tourtel, Senior Vice President at Teads Latin America, said “2016 was the year when outstream became mainstream. The outstream video advertising format that we pioneered in Latin America since 2013, has been adopted by global prestigious publishers like Time Inc., CondeNast, WashintonPost, Business Insider, and their Latin American counterparts, inclusing La República, O Globo, El Universal México, Clarín, Univision and many others. Its potential is bigger than Pre-roll, as it opens an unprecedented opportunity for monetizing the Publishers mobile traffic.”In Euros, the Luxembourg headquartered company registered 45% YOY (year after year) growth. In Latin American, sales in the fourth quarter of 2016 alone equaled those of the entire year 2014, and the second half of 2016 surpassed revenues for all of 2015.Pierre Chappaz, Executive Chairman at Teads, expressed that “Outstream is a game changer in the programmatic world, because it provides quality at scale. Teads is offering the highest quality inventory to programmatic buyers globally, and this is fueling the exponential growth of our Programmatic revenue.”
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