MERCADEO Versión en español
Fernando Machado of Restaurant Brands International has hopes 2021 will be a record year for growth
Liz Unamo| 24 de agosto de 2020
Fernando Machado de Burger King
According to Fernando Machado, CMO of Restaurant Brands International – owner of Burger King, Popeyes and Tim Hortons – the fast-food holding company has done very well considering the limitations imposed by the pandemic, which is why he expects 2021 to be more positive all around and a record year for growth.After the crisis he believes the RBI team will come out even stronger and more united. Machado said in an interview on Muse Clio´s On Brand that they were now used to doing their promotions remotely, and that many of the best jobs they’ve had were for agencies outside the U.S. He described how the marketing team has been working since the Covid-19 pandemic began. The first thing its members did was to use their brands as a force for good by providing needed help for society. Burger King distributed a million meals to children in the United States to compensate for the food they no longer received at school. Meanwhile Popeyes delivered a million family meals in Louisiana, one of the hardest hit areas. “We evolved, first helping society, then providing information on the new situation in our restaurants and the services they were able to provide, such as drive-thru and home deliveries. On top of that, we brought back the spirit of the brands,” Machado said.
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