MERCADEO Versión en español
Geometry Promotes Manuel Bordé to Global Chief Creative Officer
Liz Unamo| 9 de diciembre de 2020
Manuel Borde Geometry VMLYR
Effective immediately, Bordé will own the global creative strategy for VMLY&R COMMERCE to accelerate the delivery of Creative Commerce at the intersection of physical, digital and social. He will play an instrumental role in launching the new company, acting as global creative partner to Global CEO Beth Ann Kaminkow. Bordé will also continue to ensure creative excellence in North America working in partnership with a team of top talent that he has both promoted, developed and hired.“I came to Geometry with a clear vision – to help build a new generation creative agency with a single-minded view of Creative Commerce as the next frontier of marketing. It has been quite a year as we set our ambition high in 2019 to reimagine the space with creative serving as the most powerful force in driving both consumer engagement and conversion. I am humbled and energized by the opportunity to influence our work and the growth of talent on a global scale, in partnership with our strong regional creative leaders,” says Bordé.
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