MERCADEO Versión en español
Honda Launched Campaign for Its Friendly 2017 Clarity Fuel Cell Car
Liz Unamo| 8 de febrero de 2017
El comercial fue realizado por el artista PES
For Honda, tomorrow is here. The car manufacturer company is introducing the five-passenger 2017 Clarity Fuel Cell, a new car that runs on hydrogen and its only emission is pure water. The green vehicle is being launched with a multi-channel marketing campaign called Always Thinking About Tomorrow, focused on taking fuel cell technology mainstream by educating consumers about the advantages of the vehicle. “The new marketing campaign for the Honda Clarity Fuel Cell is the next step in our effort to advance fuel cell vehicles to the mainstream market” said Steve Center, VP of the Environmental Business Development Office at American Honda. “This fully integrated marketing campaign also demonstrates our commitment to growing electrified vehicles into a volume pillar for the Honda brand.” The campaign is inspired by Honda’s global environmental slogan Blue Skies for Our Children, which began more than 40 years ago, and aims CO2 emissions reduction in its products and manufacturing operations. The new campaign is headlined by a 60-seconds spot titled Thinking About Tomorrow that features a choir of children, portrayed as hydrogen molecules, singing the theme of Blue Skies for Our Children, which serves as the soundtrack of the entire integrated campaign. The ad was created by PES, the Academy Award nominated stop-motion director behind Honda’s popular Paper and The Power of Ridgeline ads. The campaign drives viewers to five edu-tainment videos on YouTube, Facebook, Twitter and Google+, that educates and entertains consumers about the benefits of hydrogen and the Clarity Fuel Cell. Additionally, a 30-second spot will be displayed on video screens above conventional gasoline fuel pumps at selected gas stations in Los Angeles that offers hydrogen fuel pumps.
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