Honda Promotes Pet Rescue With Its 2017 CR-V SUV

Honda launched this Thursday 2nd its new CR-V Hispanic social campaign CR-V Pet Adoption Drive on the company’s social channels: @HondaLatino Twitter, Instagram, and Facebook. The campaign incorporates the brand’s belief in The Power of Dreams, which has been a key theme throughout the CR-V’s marketing launch. The effort is brought to life through Honda’s partnership with spcaLA and employs the CR-V to bring awareness to pet adoption. The spot features Actor and dog lover Carlos PenaVega, who picks up in Honda’s all-new 2017 CR-V SUV three dogs from a spcaLA’s shelter to train them, and shares helpful tips to best care for the animals. The first of the three-part video series highlight the CR-V’s new exterior styling, capability and roominess. “Highlighting these inspirational stories will enable viewers to become familiar with the CR-V and spotlight the dogs available for adoption, helping find homes for these deserving animals” said Susie Rossick, Assistant VP, Honda Auto Marketing. Honda’s CR-V Pet Adoption Drive follows the CR-V’s Best Friends Spanish-language TV spot which debuted on Fox Deportes during football’s big game in February, marking a first for Honda. The new campaign will run until March 31st.