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Isabel Echeverry of Kontakto: Agencies want film directors who are soccer specialists
Manuela Walfenzao| 1 de marzo de 2018
Echeverry: El apoyo de las productoras a las agencias va más allá del set
Isabel Echeverry, founder and president of the talent agency Kontakto Entertainment, celebrated on February 24 in Los Angeles the Kontakto House Party, a gathering in Hollywood of Latino film and television producers, casting directors, actors and the press. After the event, Echeverry shared her vision of the industry today. “We’re currently doing preproduction for several campaigns created to air during the Soccer World Cup. All the agencies are asking us for directors who specialize in soccer, soccer, soccer,” she said.She noted that since early 2018, clients have been producing a lot of really creative spots. She said that one of the main challenges Kontakto faces these days is having a lot of top directors working on many projects in different fields, and who are also in demand for numerous campaigns in the U.S. Hispanic market – which makes it all very hard to coordinate since their agendas are so complicated. The talent agency’s most recent projects include successful campaigns like Tide’s advertising for the 2018 Super Bowl by Personal Music and Saatchi & Saatchi NY, winners of the Super Clio; the new AT&T campaign by Dieste; The Community and Corona by Nunchaku and Garage Films; the new Avocados from Mexico spot by Richards/Lerma with La Banda Films and Whitehouse Post editing the Anomaly piece for Telemundo.
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