MERCADEO Versión en español
John Gallegos of United Collective: We Plan to Shift the Conversation Towards Cultural Creativity in Service of Growth
Liz Unamo| 5 de febrero de 2017
Juan Carlos Ortiz y Álvar Suñol
Recently, Grupo Gallegos announced the creation of United Collective, a more integrated communication group, where Gallegos will serve as the CEO. “We don’t plan to use terms Total Market or General Market, instead we want to shift the conversation towards culturally attuned creativity in service of growth. In the end, clients will define the assignment they want to offer us, whether we are helping them to perform better with Hispanics, or any other segment, or if they want us to help them with all their consumers segments. I bet the common denominator will want to be helped with their brand or business growth” Gallegos told PRODU. He referred to Courageous Clients to those that are looking for growth, value creativity, willing to challenge the conventional, able to trust and are trustworthy. “We’ll continue to look for the same type of clients we have had, so far.” United Collective will comprise: the creative agency Gallegos United; the business planning consultancy company, Poly United; the content creation and post production offering, Luna United; the digital agency, Canvas United (recently acquired), and the PR firm, Rox United (recently acquired). “The creative collective team we’ve established allows each agency to remain independent to their own identify and unique skills while benefiting from shared resources. The United Collective agencies share the vision of helping clients grow through culturally attuned creativity that allows them to customize what services they want or need. A client can hire United Collective completely, their diverse agencies separately, or the whole” Gallegos explained.
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John Gallegos lanza un nuevo grupo de comunicaciones United Collective