MERCADEO Versión en español
Media Rating Council study reveals that it is necessary just two seconds to have an opinion of a commercial
Patricia Molina| 1 de julio de 2014
Sólo hacen falta dos segundos para formar una opinión sobre un anuncio
The Media Rating Council (MRC), organization in charge of measuring the visibility of video ads that are posted online and defining how long it takes to make an opinion and how first impressions count, recently published a study on the time it takes the viewer to make an opinion on an ad and the result was two seconds.Thus, MRC expected to give more accurate data to advertisers and agencies about who sees, when and how an advertisement. Marketers are excited to know when an ad is relevant, but those two seconds are stressful because at that time there is no room to see the quality of a video of 30 seconds.The MRC stated that this alternative could evolve into a much better meter, as technology improves. Given the number of complaints, they also had to accept that the two seconds is very little time to build a review.
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