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Michelada maker The Hardd Mix Companies names Upstreamers AOR

Liz Unamo | 28 de septiembre de 2020

The Hardd Mix

The Hardd Mix Companies, a Wilmington, CA-based manufacturer of Michelada mixes, has named advertising agency Upstreamers as its agency of record. The agency has started working on advertising strategy development for the company’s growing line of Mexican-inspired mixes. In addition to brand strategy formulation, Upstreamers will help the company with new product ideation, campaign development, social and digital marketing, as well as promotional efforts. Efforts to raise awareness for the brand will focus on both Hispanic and non-Hispanic consumers in the US.