MERCADEO Versión en español
Minor League Baseball Launches Multicultural Campaign Es divertido ser un fan
Manuela Walfenzao| 26 de julio de 2017
La campaña debutará en agosto
To connect with Hispanic baseball fans in 160 market across the U.S. and Canada, the Minor League Baseball (MiLB) launched the platform Es Divertido ser un fan. More than 18.2 million Hispanics identified as fans of the MiLB; a 17,2% of all fans league, according to ESPN Sports report. “One of the pillars of Minor League Baseball is the creation of an environment where all the individuals feel welcome and included in our fields” said Pat O’Conner, President of the MiLB. “It is important for us that our teams reflect the communities where they reside, offering memorable entertainment experiences for all the members of those communities” she added.The initiative Es divertido ser un fan is an extension of the campaign It’s Fun to be a Fan launched in March. This version of the campaign in Spanish offers teams an additional option to connect better with their fans in culturally relevant ways. Es divertido ser un fan will debut in August in Las Vegas, Charlotte, North Carolina; Kane County, Illinois and Visalia, California, and with expansion plans for 2018. After years of research, the MiLB aimed at the four previously mentioned communities as the ideal markets to launch their initiative in 2017. Each participating team represents a group of the Hispanic population in the U.S., with four markets that are a representative sample of the total Latin population in the country.
