MERCADEO Versión en español
Norby Zylberberg of Socialisssima: Super Bowl Not What It Used To Be For Advertisers
Manuela Walfenzao| 28 de enero de 2019
Norberto Zylberberg
The Founder and CCO of Socialisssima, Norby Zylberberg, said the company has begun 2019 with great expectations and new projects soon to be announced. “We started off very well, with many expectations and eager to do new things. To establish client relations in a new way, because sometimes we’ve had to quit being partners and were just providers, and now the idea is to resume the partnership relationship with everyone,” he said. He said the Super Bowl is not what it used to be, “in the first place, because you see all the campaigns beforehand and people realize the Super Bowl audience does not run parallel with what is happening in the culture. In the past, a commercial was aimed at the masses, but now no longer reaches that many people in such an innovative way. So I think we are facing some very important changes.” Zylberberg said the Hispanic market now has to fight against taking a political stance, and even though many brands have done so, those that don´t can risk losing clients. “This year what is going to change most is people´s relationship with brands. When we think about what people want, it has a lot to do with Artifical Intelligence and we have to learn it very fast to start adapting,” he said.
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