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Orcí Debuts Best Friends Campaign for Honda’s CR-V at The Super Bowl
Manuela Walfenzao| 6 de febrero de 2017
Imagen del comercial cuando adoptan al perro
Orcí, Honda’s agency of record for the U.S. Hispanic market launched a 60-second TV commercial titled Best Friends for Honda’s all-new CR-V during Sunday’s Super Bowl 51 broadcasted on Fox Deportes. The spot was developed under Honda’s Power of Dreams strategy and comes after the award-winning, Space for Dreams spot. Best Friends campaign wants families to make the most out of their CR-V and it does it through an emotional story where a boy adopts a dog and trains it to give it away to help a child with special needs. The CR-V plays an important role in this story as the vehicle that allows the family to achieve their goals. “It’s always rewarding to work on the CR-V campaigns. We can tell meaningful stories to our audience and hopefully inspire families to keep dreaming and helping others realize their dreams” said Andrew Orcí, the agency’s CEO. The campaign also will include -beginning in March- an online Pet Adoption Drive that Orcí is creating via social media to make awareness of the 2017 Honda CR-V and the satisfaction of providing a home for a pet in need. The team responsible for the 2017 Honda CR-V campaign includes: For Orcí agency, Juan José Quintana, EDC; Allen Pérez, CD of Production; Luiz Salles, Strategic Planning; Santiago Rivillas, ACD; Diego Andrade, Senior Copywriter; Aaron Monroy, Senior AD; Marina Filippelli, Account Director; Paola Cervantes, Account Supervisor, and Mary Gonzalez, Senior AE. The production company was Paraná Films, and Pucho Mentasti was the Director, while the Producer was Sebastián Leda. Erwin Fraterman Editor at Jump was in charge of postproduction, while the music was by Personal Music.
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