PRODU Presents MediaMonks Webinar Wesley ter Haar’s Recipe for Brand Transformation

MediaMonks founder Wesley ter Haar will discuss brand opportunities and how these can be adapted to the times we are going through with service content that helps consumers make the most beneficial decisions. The webinar entitled Wesley ter Haar’s Recipe for Brand Transformation will be held on Tuesday, April 14th, at 10am (MX) and will be moderated by Mara Fernandez, Associate Publisher/Senior Director, U.S. Hispanic & Latin America, of PRODU. To participate visit https://meditations.mediamonks.com/es/produ-webinar Some 88.8 percent of business executives in Chile, Colombia and Peru believe that COVID-19 will affect their company’s outcomes in the long term, according to the eMarketer research company. However, brands have a real chance to ward off any negative effects by reevaluating their strategies, prioritizing goals and reconnecting with the public, with the where and when being critical elements. In short, the need for a consumer-obsessed digital transformation has quickly caught up with brands in Latin America.