MERCADEO Versión en español
ROARING IN CANNES LIONS- Archer Troy Summons Automobile Drivers In Desnudos
Manuela Walfenzao| 18 de mayo de 2017
Pieza gráfica perteciente a Desnudos para Yamaha
One of Archer Troy pieces that will participate in the Cannes Lions creativity festival is Desnudos for Yamaha. In an effort to reduce motorcycle accidents, they decided to remind car drivers to pay attention to their surroundings. In Mexico City alone, there are more than 2,000 motorcycle accidents per year. Under the slogan, Attention Is The Only Protection, they created three prints and a video showing naked people in a blank space driving a motorcycle. “Desnudos is an inspiring and firmly visual campaign, since it lets the viewer see how vulnerable motorcycle drivers are compared to drivers of other vehicles” says the company in a statement. “With this campaign, La Legión honors unconventional creativity and communication.” The team was coordinated by Mike Arciniega, Creative VP; Miguel Suárez, Zulikey Rivero, and Joaquín García, Art Directors. Jaime Cruz was the Senior Art Director in charge, Daniel Cabrera the Senior Copywriter, Mariana Torrijos the Account Director, Javier Velázquez, Production Director, Diana Rodríguez, Producer, Claudia González, Executive Producer, Miguel de Icaza, Director of the Spot and Photography and German Hernández was in charge of post-production.
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