SANTO and LANDIA Promote Diversity With New Ad for Coca-Cola

Under Andy Fogwill and Sebastian Wilhelm direction, Maxi Anselmo and Pablo Minces creative direction, SANTO’s new spot for Coca-Cola features brother and sister racing to win the attention of an attractive pool boy by offering him a Coke. Pool Boy is the most recent spot within Coca-Colas Taste The Feeling campaign. According to a company’s press release, the ad includes a ‘wink’ that touches our point of view regarding diversity and inclusion, a message that media worldwide highlights and applauds. The spot will be aired soon worldwide. DA OCHO was responsible for the commercial post production; Sound by Elefante Resonante; Editor, Lorenzo Bombicci of Editorial 2150, and the song is “Come Prima” by Tony Dallara.