Teads joins the Coalition for Better Ads and supports the standardization of IAB

Teads announced it will join the newly created Coalition for Better Ads and the Interactive Advertising Bureau (IAB) group that is working to standardize the new ad units. “To show the user more respect is the nucleus of the industry efforts to end adoption of adblockers” highlights Teads in a press release.   The Coalition is formed by Google, Facebook, Procter & Gamble, Unilever, The American Association of Advertising Agencies (4As), The Association of National Advertisers (ANA), the World Federation of Advertisers, The Washington Post, GroupM and IAB. The goal of this consortium is to monitor the quality of online advertising using technology that is currently being developed by the IAB Tech Lab, and ensure that consumers browse their websites and services safer and faster. As leader of outstream video, Teads will actively collaborate with the IAB workgroup in the U.S. to help define the guidelines that will ensure the best experience for the user in the new standard of advertising units, and more specifically outstream video ads.