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Viant Report: Millennials Decide Where To Buy Based On The Use Of Mobile
Manuela Walfenzao| 3 de agosto de 2017
A estos jóvenes latinos les encanta ir de tiendas
A new study by Viant Technology, technological company of the Time Group, titled The Marketer Guide to Hispanic Millennials, showed that 81% decided where to buy if they can use their mobiles or shopping coupons. “If you take into account the Hispanic millennials are strong in the use of mobile and social networks, advertisers have a great opportunity to connect with this group with transactions through the devices that are closest to them” highlights the report on the company website. The study focused on the comparison of 2 million Hispanic millennials with 13 million non-Hispanic millennials during the last quarter of 2016, seeking insights to see how marketers can best approach this segment. According to the report, millennials are one of the most naturally multicultural consumers in the U.S., and in fact, out of the 75 million millennials in the country, more than 42% are multicultural. According to the report, Hispanic millennials are still a bit behind their non-Hispanic peers in income, and have 27% less probabilities of having an income over US$125 thousand. Everyone likes a deal, so brands that use loyalty and special transaction programs satisfy this entire group, but especially Hispanics. These young Latinos love to go shopping. 26% is more likely to go shopping at Nordstrom and JCPenney, where they exceed non-Hispanics by 10%. They are 21% more likely to go shopping at Macy’s, and one out of five, buys on Amazon.
