Walmart and Lopez Negrete Communications Celebrate Mothers’ Day

Lopez Negrete Communications created a new campaign for Walmart to celebrate Mothers’ Day. Using several images of Latino families in emotive situations, they showed how important mothers are, and their prominent position within the Hispanic families. The tagline used for the campaign is: There’s a perfect gift for her and you can find it at Walmart. Make this Mothers’ Day, her day. The agency posted on its website: “There are many reasons to celebrate mom, but the best is that she simply is incredible just like she is, just as she looks in our new commercial for Walmart.” The team responsible for this campaign is based in Houston, and it was coordinated by: Fernando Osuna, CCO; Olga Reyes, Executive Creative Director, and Arturo Durán, Creative Director. Tish Dondini, Producer; Carlos Rivera, Copywriter; Anne Davie, Group Account Director; Lorena Cuadra, Account Director; Fátima Flores, Executive Account Director; Patrick López Negrete, Planner. The production firm was Humble, Sasha Levinson, Spot Director; Hoote Nany, Post-Production, and Nicky Vapensky, Editor.