MERCADEO Versión en español
We want to be an industry known for its equity, equality and inclusion, says Marc Pritchard of P&G
Liz Unamo| 11 de agosto de 2020
CMO Council
During a session of the LIONS Live debate of the CMO Growth Council chaired by Procter & Gamble CMO Marc Pritchard, he summarized the four main areas the industry must focus on and the actions it must prioritize for it to exist as a force for growth and for good. These include promoting more equitable societies, driving more brand experiences, creativity and innovation, while tapping into the real promise of data and technology and unblocking all the potential talent. If progress is made in these areas, “not only will we be a better industry, but we will be an industry known for its fairness, equality, and inclusion,” said Pritchard, accompanied by Mathilde Delhoume, global CBO of LVMH; Julia Goldin, CMO of LEGO; and Raja Rajamannar, CMCO and president of healthcare business at Mastercard. Delhoume spoke about creativity and human connections. She said her plan consists of three priorities: giving marketing a new framework, changing its B2B function to B2C and then turning it into B4H (brands for humans). Rajamannar insisted on the need to impose data and technology standards throughout the industry, drive the cultural transformation that is empowered by data and technology, and “create the route map for the industry in relation to privacy linked to data.” Goldin, for her part, said the priority with regard to talent lies in “truly establishing diversity and inclusion in a sustainable way through everything we do and as fast as possible.”
