Wunderman Fenom Digital
WPP announces the acquisition of Fēnom Digital, one of the fastest growing digital transformation agencies in North America. Founded by Dylan Runne three years ago in New York, Fēnom Digital specializes in delivering enterprise commerce, order management systems, supply chain, marketing, and customer experience solutions to retailers and brands across North America. The company calls upon over 190 highly skilled technologists to deliver solutions that drive more than $5 billion of digital sales for clients annually, including Basset Furniture, Casper, Crocs, David Yurman, GNC, PacSun and Snipes. In 2022, Fēnom Digital achieved Salesforce Crest Partner status and won Salesforce Commerce Cloud Partner of the Year for “Best Up and Coming Partner.” Fēnom Digital will join WPP’s world-class, global commerce capability within Wunderman Thompson, which drives over $30 billion in GMV for brands such as Nestlé, Bosch and Microsoft. This acquisition is part of Wunderman Thompson’s strategy to help clients drive growth across all major digital routes to market in all major markets and will complement the 3500 commerce experts within the Wunderman Thompson group. The announcement follows other recent Wunderman Thompson acquisitions in the commerce space including Diff and Newcraft. These further strengthened WPP’s overall digital commerce capabilities and reflect the company’s ongoing investment into its commerce offer for clients as consumer needs continue to change. It is aligned with WPP’s accelerated growth strategy, building on existing capabilities in the areas of commerce and technology. Mark Read, CEO of WPP, said: “Expanding our business in high-growth commerce areas continues to be a high priority for WPP as we enter 2023. The Fēnom team brings a proven track record of success paired with deep industry expertise and I’m delighted to welcome them to WPP.”
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