U.S. HISPANIC Versión en español
Canela Media Doubles Down on Innovation with Groundbreaking Data and Engagement Solutions
16 de mayo de 2025
The presentation was kicked-off by Philippe Guelton, Global President of Canela Media who has been with the company for four months
Canela Media unveiled an ambitious innovation strategy focused on data and audience engagement during its annual Upfront luncheon in New York City.
With an ecosystem now reaching 60 million monthly active users, the company solidifies its position as a key partner for advertisers seeking authentic, large-scale connections with U.S. Hispanic audiences.
Through its industry-first AVOD loyalty program Club Canela, the expansion of its proprietary Canela Audience Solutions data offering, and new original content from Canela Studios, Canela Media continues to build a comprehensive media company that delivers innovation, precise targeting, and measurable impact for brands.
“Innovation has been at the core of Canela Media since day one. Our commitment to a premium, ever-evolving experience is reflected in ongoing investments across our entire ecosystem—from our AVOD platform Canela.TV, to our proprietary audience and data solution Canela Audience Solutions, the culturally relevant branded content created by Canela Studios, and our new loyalty initiative, Club Canela. Every innovation is designed with one goal: deeper connection, measurable results, and impactful, scalable solutions for our partners,” said Philippe Guelton, Global President of Canela Media, who has been with the company for four months.
Luis Romero, Executive Vice President of Sales at Canela Media
“The Canela.TV audience has not only grown in double digits, but it has also become increasingly engaged thanks to culturally resonant content. With the launch of Club Canela, we are introducing a one-of-a-kind rewards program that not only enhances the user experience but also offers our brand partners, like Hyundai Motor America, new and exciting opportunities to connect meaningfully with viewers,” said Luis Romero, Executive Vice President of Sales at Canela Media.
Andrés Rincón, SVP of Sales, Canela Media, during his presentation
In addition to Guelton and Romero, Canela Media’s Upfront presentation—held at AVRA restaurant in Rockefeller Center—featured Chief Marketing Officer Oswald Méndez, along with Senior Vice Presidents of Sales Andrés Rincón and Matt Montemayor.
CONTENT
At the heart of this year’s programming is the franchise Secretos, returning with a new installment: Secretos de Parejas. Filmed in Bali, the series follows four celebrity couples as they share their personal stories, offering fans an intimate and unfiltered viewing experience.
After three seasons of Secretos de Villanas and one of Secretos de las Indomables, the franchise now expands with Secretos de Parejas.
Other originals include the daily lifestyle show Café con Canela, 100% Fútbol, Idioma Fútbol, and Canela Music Originals—all designed with branded content integration opportunities in mind.
Oswald Méndez, CMO of Canela Media, and Jim McNamara of Panamax, whose movie Doble Traición will debut on Canela.TV.
Etiquetas
Contactos
Empresas
Diario de Hoy
Noticias relacionadas (10)
17 de diciembre de 2024
Eric Tourtel de Canela Media: El próximo año traerá novedades en todos los ámbitos
6 de septiembre de 2024
Globo closes deal with Canela Media for distribution in AVOD
