U.S. HISPANIC Versión en español
Future Today Carefully Curates Series And Programs That Will Resonate With U.S. Hispanic Audiences
27 de febrero de 2026
David Di Lorenzo, SVP of Content Acquisitions and Partnerships and Jorge Balleste, Strategy and Acquisitions Consultant for U.S. Hispanic, both from Future Today
David Di Lorenzo and Jorge Balleste, SVP of Content Acquisitions and Partnerships and Strategy and Acquisitions Consultant for U.S. Hispanic, respectively, at Future Today, said it is important to consider content that will appeal to users in the U.S. Hispanic market.
“There are thousands and thousands of hours out there, but we want to bring in content that is relevant to this audience. So we’ve done very meticulous work, carefully selecting the types of series and programs that we know will work with this audience. And also presenting it in a way that makes it easy to discover and ensures they have a very good experience when browsing Fawesome en Español,” Balleste told PRODU.
Di Lorenzo said that entering this space and seeking to serve what they feel is an underserved audience is something new for the company. “We’ve placed a real focus on bringing in new content and talking more about our strategy there, because we’re taking a very strategic approach in terms of the type of content we’re adding and how that content will serve the audience and its needs,” the executive said.
They mentioned that Fawesome en Español currently has about 20 FAST channels and plans to launch more channels and content this year. These channels include sports, factual content, entertainment, novelas—“a little bit of everything,” they noted.
FAST MARKET
Asked about the FAST market in the region, Di Lorenzo said there are still growth opportunities, “but I think the growth will be a bit more structured in terms of the type of content. I think there was a time when it was just about trying everything, and now it’s becoming more refined. We’re starting to learn what works and what doesn’t. So I think there will be changes in how the industry looks at things. There will be things that may start to disappear, and the ones generating audiences are the ones that will remain.”
Di Lorenzo noted that the appeal of FAST channels lies in the fact that consumers are used to watching TV in that format. “I think some of the latest audience metric trends, in terms of older viewers who are now shifting to streaming—maybe that last group discovering streaming—is driving part of that, because they’re used to turning on the TV and casually finding something to watch: more of that relaxed ‘let me see what’s on’ experience. It’s an experience we’re all very used to. When you talk about the newer generations coming up, I think their viewing habits are very different in terms of how they watch things, because they’re more like, ‘I want to go watch this specific thing,’ and they’ll go search for it. And if it’s in FAST format, then they’ll watch it in that format too, but they’re not going to turn on our channel just to see what’s on,” he explained.
Balleste added: “It’s more generational. The exception to that would probably be live sports or news. But beyond that, for entertainment, the new generation won’t look for content that way.”
CHANGES TO THE FAWESOME APP
Balleste announced that they have made changes to the Fawesome app. “We now have a new home screen where you can choose VOD, Live TV, or En Español. We’re very excited about that because I think it’s a very straightforward way to guide our users to the area they want to watch. I think that will also bring visibility and performance to both Live and En Español,” he said.
Di Lorenzo added: “We felt we had a Hispanic audience in the U.S. that may have been coming to the service and didn’t even realize we had brought in all these great telenovelas and other content. Now it’s right in front of them so they can easily access it. We’ve already seen really significant growth from that change. I think it’s only been two weeks, but we’re seeing real positive shifts.”
Diario de Hoy
Noticias relacionadas (3)
26 de noviembre de 2025
Future Today: “Curated Content For U.S. Hispanics Is A Key Piece Of The Business Going Forward”
