Lincoln López appointed VP and general manager of Social Media for Univision

Univision Communications Inc. announced the appointment of Lincoln López as VP and general manager of Social Media. The announcement was made by Kevin Conroy, president of Digital and Enterprise Development for Univision Communications Inc. In this role, López will work with leadership across the company to direct a fully integrated social media strategy that helps audiences engage and interact with Univision’s content across multiple media platforms. “Today’s consumer is looking for new ways to connect and share the content they love through their favorite medium –from UVideos to Snapchat and Instagram. Lincoln is a proven strategic, innovative and collaborative leader with more than 20 years of experience in the digital and entertainment industries. His expertise will help us further strengthen UCI’s position as a social innovator and drive continued engagement across all our platforms,” said Conroy.“Univision is an extraordinary brand with a remarkable social footprint. I look forward to working with the tremendous team in place to continue to drive social engagement with audiences and continue to enhance Univision’s ability to deliver innovation for consumers and partners,” added López.